Senior Marketing Strategist

About the role

CapsLock is seeking a Senior Marketing Strategist who blends strategic thinking, creativity, and optimization expertise. You will shape customer acquisition funnels, run experiments, and turn data into actionable growth plans for a range of North American clients.

Key responsibilities

• Conduct market, audience, and competitor research for new and existing clients.
• Design landing page concepts and end‑to‑end marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple accounts.
• Analyze performance data, identify optimization opportunities, and scale winning strategies.
• Collaborate with copywriters, designers, video producers, IT, and media buyers throughout production.
• Maintain the company’s CRO knowledge base and testing library.
• Research emerging marketing trends, technologies, and acquisition tactics.

Required profile

• 5+ years of experience in performance, CRO, digital, or growth marketing.
• Strong understanding of acquisition funnels and landing‑page optimization.
• Proven ability to plan, execute, and evaluate A/B tests.
• Data‑driven mindset with solid analytical and problem‑solving skills.
• Excellent communication and project‑management abilities.
• Fluent English.

Required skills

• Performance Marketing
• CRO (Conversion Rate Optimization)
• A/B testing