Insight Analyst

About the role

Fortuna Entertainment Group is seeking a Business Insights Expert to turn data from across the business into clear, actionable insights. The role supports decision‑making, customer engagement, profitability and long‑term growth for its betting and gaming operations in Montenegro.

Key responsibilities

• Monitor and analyse key business KPIs such as revenue, GGR, NGR, acquisition, retention, player activity and profitability.
• Analyse player behaviour, customer segments and lifecycle performance to identify growth, loyalty and cross‑sell opportunities.
• Evaluate marketing, affiliate and retention campaigns using ROI, ROAS, CPA, conversion and CLV metrics.
• Measure the effectiveness of CRM campaigns, promotions and bonuses across email, SMS, push notifications and other channels.
• Monitor VIP customer performance and recommend improvements to retention, rewards and incentives.
• Create dashboards, reports and actionable recommendations for management and stakeholders.
• Define KPIs and measurement frameworks for new commercial initiatives.
• Collaborate with BI, Product, CRM, Marketing and other teams to ensure consistent reporting and data quality.

Required profile

• Minimum three years of experience in Business Insights, Marketing Analytics or a comparable analytical role.
• Bachelor’s degree in Business, Economics, Statistics, Data Analytics, Marketing or a related field.
• Strong understanding of business performance metrics, customer lifecycle management and profitability.
• Experience analysing customer/player behaviour, segmentation and engagement.
• Ability to collect, validate and interpret data from multiple sources.
• Excellent communication and presentation skills, able to explain findings to non‑technical stakeholders.
• Fluency in written and spoken English.
• Experience in betting, gaming or other data‑driven digital industries is a plus.
• Professional certifications in analytics or data visualisation are an advantage.

Required skills

• Advanced Microsoft Excel or Google Sheets.
• BI and data‑visualisation tools such as Power BI, Tableau or Looker Studio.
• Google Analytics and advertising platform reporting.
• CRM systems and related reporting tools.

What we offer

• A highly visible role with direct impact on strategic and commercial decisions.
• Opportunity to work across the complete customer lifecycle.
• Exposure to CRM, acquisition, VIP, product, marketing and commercial analytics.
• Ability to shape measurement frameworks and reporting standards.
• Access to diverse customer, marketing and business data.
• Collaboration with experienced specialists across an international betting and gaming group.
• Professional development within a stable and growing organisation.