Growth Marketing Manager – B2B Demand Generation

About the role

We are seeking a hands‑on Growth Marketing Manager to own and scale the demand‑generation engine for Nebius Academy’s B2B AI transformation programs. Reporting to the CMO, you will design multi‑channel campaigns, optimise funnels and deliver qualified pipeline across several markets.

Key responsibilities

• Own end‑to‑end demand‑generation programs, from awareness to pipeline conversion.
• Build and deploy LLM agents to scrape competitor ads, rewrite battlecards, summarise media coverage and draft personalised outbound sequences.
• Manage paid acquisition on LinkedIn, Google, Meta and other B2B channels.
• Design, test and continuously optimise landing pages, email sequences and conversion funnels.
• Define, measure and improve metrics such as MQLs, CPL, CAC and pipeline contribution.
• Partner with Sales to maintain feedback loops and improve lead quality.
• Plan and execute field‑marketing initiatives, including webinars, events and regional activations.
• Support ABM campaigns for priority accounts.
• Collaborate with Content and Design teams to create compelling messaging and assets.
• Experiment with messaging, offers, creative and channel performance to maximise efficiency.
• Leverage AI tools to accelerate campaign execution and optimise workflows.

Required profile

• 5+ years of experience in B2B growth, demand or performance marketing.
• Proven track record managing paid campaigns on LinkedIn, Google and Meta.
• Strong understanding of demand‑generation fundamentals, attribution and experimentation.
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
• Analytical mindset with ability to interpret data and make data‑driven decisions.
• Experience planning webinars, events or regional marketing programmes.
• Excellent collaboration skills across Marketing, Sales, Content and Design.
• Strong written communication for campaign messaging and briefs.

Required skills

• LinkedIn Ads
• Google Ads
• Meta Ads
• HubSpot (or similar marketing automation)
• CRM systems
• AI tools for marketing automation